Two of the Italian leading booking agencies have decided to team up to create We2 / WeSquared, a new house for international DJs and artists targeting the Italian club and festival scene.
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We²
The Artists
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The Agency
Two of the Italian leading booking agencies have decided to team up to create We2 / WeSquared, a new house for international DJs and artists targeting the Italian club and festival scene.
Mac Mac Agency and Virgo Music MGMT are joining forces to optimize the growth of the artists they will represent via We2 agency, with a selected roster of talents represented for the Italian territory, but optimizing also their international connections.
The cooperation between these 2 leading realities aims to offer the most professional services to artists for the Italian territory, with a precise long-term strategy that will protect their profile and presence in the Italian music scene.
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We²
Our History
Mac Mac Agency is operating since over 20 years as worldwide booking agency and event promoter in Italy. Founded by Giammarco Ibatici, the agency has been involved in the organization of very important events such as Wonka, Electro, Futurama, Delirium, including the booking of one of the biggest one-nights at Cocoricò in Riccione. From The Chemical Brothers in Jesolo to the show of Daft Punk at Traffic Festival in Turin, followed by great headline nights with acts such as Avicii, Tiësto, Justice, Major Lazer, Skrillex, there are hundreds of events the agency took part at. Since the past 5-years, Mac Mac is having an active cooperation and involvement in Nameless Music Festival, an outstanding event in Italy known all over Europe.
Virgo Music MM was founded by Alberto Gobbi and Marco Capacchietti in 2012 and in the past 10 years the agency has been organizing tours and shows of acts all over the world, with up to 1.500 shows per year and various music styles touched, from EDM to urban acts, from techno to house artists. Numerous talents have been performing in Italy for their first time ever thanks to Virgo efforts, being introduced in the market with key shows in strategic venues, arriving to headline some of the most important festivals of the country. 6ix9ine, Marshmello, Martin Garrix, Paul Kalkbrenner, Shaquille O’Neal, Snoop Dogg, The Chainsmokers are just some of the names booked by Virgo MM in the past decade.